1992 - 1999
In the early part of the 1990s, Mark, James,Tim, Jason, Paul and the rest of “the crew” unanimously felt they needed to establish a purpose for the company that was bigger than just making great coffee. They held a company retreat in Soldotna, where they talked about how coffee was new, and bankers, teachers, veterans, janitors, writers, politicians, stay-at-home parents, and college students were the faces of the people the cafes would see every day. Unlike today, instead of catching up on our phones, everyone knew each other and shared weekend plans and other life happenings. They quickly realized that the cafes were such a gathering center for the community, seeing all kinds of people coming through their doors from all walks of life.